Nowadays the use of the mobile to browse and make purchases online is so widespread that it has eclipsed the computer. For this reason, and because it offers better performance and fluidity than even a mobile web version, mobile applications are a tool that every business must have. The e-Commerce model (electronic commerce through websites) is displaced by the now popular m-Commerce (mobile commerce through an App)
No matter the type of business or its size, because if you are a small business, a mobile app dedicated exclusively to your business will help new users learn about your brand.
If, on the other hand, you are a big company and have a larger customer base, the app will allow you to retain them more easily, as well as continue to attract new customers.
Below we will show a series of advantages and characteristics with which a mobile application would give your online store a leap in quality.
As we have previously mentioned, browsing and using the functions is much more satisfying in an app than in the mobile web version or even selling through Social Networks. Mainly because of the huge difference in speed and fluidity.
It is proven that placing an order through platforms such as WhatsApp, Instagram or Facebook can take up to 45 minutes. While the user requests a catalog or menu of your products and writes and receives information about the products and services, all this time is significant for both.
Making the user feel comfortable and not wasting time is fundamental, since a bad experience compared to the competition due to clumsy and cumbersome navigation can make him leave our website or social network, causing you to lose a sale, and what is worse, loosing a potential recurring customer.
For this reason, a mobile app allows the user to navigate as easily as possible and almost instantly between sections and purchase processes, which favors the enjoyment of a great experience in our m-Commerce.
Through the use of push notifications we can keep the users informed about news, promotions and offers, or special consumer situations in the fastest and most efficient possible way.
All this entails an improvement in bidirectional client-brand communication, being able to personalize the messages according to the situation in which they find themselves, in addition to establishing a chat where they can resolve any doubts they may have.
Due to the multiple exclusive features that mobile phones offer us, it would not be very smart not to take advantage and make use of them. Through the GPS location we will be able to know the place where the client locates and thus be able to personalize the offer according to their location (nearest physical store, know characteristics of the area or city to send messages with which they feel more identified, be able to segment clients by zones without registration, etc.).
In addition, with the mobile app we can scan codes for discounts or promotions through the phone's camera. Or we can create promotional codes through our Web Administrator (CMS), as well as charge prepaid balance for our customers to use in their purchases.
Mobile applications are one of the best options to retain our customers. The convenience and simplicity of shopping or browsing our products entails a feeling of comfort and trust on the part of the consumer, which will undoubtedly cause recurring use of the application. A complete purchase through a Mobile App can be made between 1 and 5 minutes.
In Pixelgrafía, we consider it as one of the great advantages in the medium/long term and that it would bring greater benefits to your business. Social Network platforms do contribute in terms of marketing and advertising and can continue to be used to attract customers to a Mobile App, but social networks are past sales channels.
There is a large number of users who only buy through mobile applications, so accessing them can be a huge and significant boost in business.
Many consumers find it difficult to navigate the web (remember that most use only their mobile phones), so when they find an m-Commerce with the features, services and products they are looking for, and that can also do everything intuitively and quickly in the App, it is difficult not to become a customer (as well as building loyalty).
On the other hand, each company and sector is different, so each must be studied in depth in order to get the most out of this tool, maximizing the benefits and advantages for your online business. In Pixelgrafía we offer you a design adapted to your market niche.
Another important factor is that with a Mobile App you can have a presence in App Store and Play Store, so you can engage your customers even working from your own home! You no longer need to have a physical business premises; pay for services, income (rental), recruitment, among other expenses that having a physical business may entail.
You can be a Startup with a Mobile App tool like Pixel Shop, that allows you to have all the tools and Work From Home competing in the digital market even with large companies (Big Guys) in your area. On the other hand, if you already have a physical business, in the same way at this time, and as a result of the Covid19 Pandemic, most companies are migrating or making their way into digital business, since more and more people are They want to order in the most comfortable way and receive it at their location in the fastest time.
The COVID‑19 pandemic had a significant impact on e‑Commerce trends around the world and made m‑Commerce very important for building a successful business.
When brick-and-mortar stores shuttered, shoppers rushed to the Internet to buy things they needed, and their expectation and demands for online service have grown considerably.
We studied the latest reports and industry-wide statistics on e-Commerce tendency and are ready to share the benefits businesses can get from creating their own mobile app, along with the reasons they should do it in 2023.
Modern and successful businesses based on sales can not exist outside the digital field. And the only way to stay competitive is to use the existing technology to leverage the business and strengthen the brand. By providing direct interaction with the end consumer, m-Commerce allows for shortening the product supply chain. This allows businesses to be closer to their customers by offering products and services according to individual preferences of the target market, which results in increasing productivity and competitiveness for companies.
According to eMarketer, worldwide e-Сommerce sales will exceed $5 trillion in 2022, accounting for more than a fifth of overall retail sales. Total spending will surge past $7 trillion by 2025.
As e-Commerce has been on the rise in recent years, there comes another major channel, m-Commerce, entering the world arena by changing consumer habits. Both large and small companies find out numerous advantages of mobile commerce to scale their businesses, as mobile devices have become the key in the consumer buying process.
E-Commerce from the outset has been in shopping online through a desktop computer and then has expanded to sales using mobile devices, which is now known as m-Commerce. As convenience and speed are the top priorities for today's consumers, mobile apps provide these possibilities just under their hands. So e-Commerce retailers either need a mobile-friendly website or a customized mobile app.
Insider Intelligence predicts that a mobile app will become consumers’ preferred channel for online shopping within the next five years. They say, "mcommerce volume will hit $620.97 billion, or 42.9% of ecommerce, in 2024".
The numbers exactly show how beneficial having a mobile app for your business is. As reported by Statista, Android is controlling the mobile OS market with a close to 70% share, while iOS accounted for around 25% of the market.
When deciding to develop a mobile application running on one or more operating systems, keep in mind that choosing cross-platform development saves up to 40% of time and budget compared to the development of native applications. However, this approach has its own disadvantages. Pixel Shop offers you both technologies and we build your project available for both iOS and Android platforms.
People are on their mobile phones for almost everything they do: order food, book flights, pay bills, etc., because with mobile apps they can make everything with a single finger touch.
As eMarketer predicts, "Adults in the US will spend nearly 4 hours, 30 minutes per day in 2022 on their phones and tablets—more than half the workday for many people".
Searching the Internet directly from a computer is more time-consuming and requires being at home, but most of the time people are online from their phones outside their homes choosing products and comparing them when the need arises. As a result, a mobile app tends to have a higher conversion rate than websites on mobile browsers.
Furthermore, a custom mobile app can introduce newcomers to your business and better serve existing customers in promoting new products and services, special offers, loyalty programs, etc. Business, in turn, gets brand promotion and a possibility to learn more about its consumer base and their preferences. By going mobile, companies will only benefit, making their goods and services more accessible and easier to get and use.
A basic mobile application will cost around $80,000. Medium complexity apps will cost between ~$160,000. The average cost of custom software development ranges from $40,000 to $50,000. But in Pixelgrafía we have changed this paradigm! You can have your Mobile App at the best market price and we even give you the opportunity to scale it and adapt it to the changes that are taking place in the market every day.
A mobile app opens up a variety of advantages, from increasing user engagement and providing great marketing opportunities to boosting average purchase price, increasing revenue, and building brand loyalty, allowing businesses to stay ahead of the competition. Let's look at the most crucial benefits of having a mobile application for a company:
A mobile app is designed to meet the needs of consumers by providing comfort and ease of using the offered services. It is much more reliable and personalized as compared to traditional websites. Being handy and straightforward, it caters to the consumers’ "need for speed", making any step to achieve their goals as easily and quickly without having to go through a series of clicks.
Customers have become accustomed to getting a rapid answer to their questions, and the faster they can convey their inquiries and issues and get a response, the more satisfied they remain. And mobile apps are designed and developed to simplify this procedure, eliminating the communication cycle across websites, helpdesks, and call centers. Based on the particular business FAQs, these processes can be automated with Chatbots - a solution that is dedicated to simulate human-like conversations with customers via text messages on chat.
A mobile app provides an efficient way for businesses to collect, analyze, and leverage customer data, being crucial for marketing and advertising as the data collected allows you to take insight-driven decisions to improve your services. By understanding customers' product preferences, search trends, and feedback, apps provide businesses with the ability to use data-driven marketing tactics to offer their customers a highly personalized experience. For example, special offers and promotions. An app can quickly remind consumers about your products and services whenever it makes sense with push notifications, significantly increasing mobile app engagement.
According to Google research, 91% of people interviewed find shopping notifications on mobile useful if they provide value.
Moreover, mobile apps allow for getting vital insights on the time customers spend on the app, which functionality is most used, which is less, that makes it possible to customize the app content and features to deliver content to the customers more effectively.
Developing a custom mobile app gives the possibility to reach out to a new group of consumers who choose to use apps over other channels. As mobile apps are always there on everyone’s phone, they are a one-stop point for getting all the relevant information related to the brand as well as showcasing new products and services. This certainly builds a brand image digitally and enables businesses to establish closer relationships with the customers.
Most mobile applications allow linking one or more of your existing financial accounts to the integrated payment system. Such linking enables paying for goods immediately from the application without additional authentication with other resources. This saves customers a lot of time as they won’t have to fill in their data multiple times.
One more advantage of mobile app payments is their development with a secure payment option as biometric authentication, that identifies users by their fingerprints or through facial recognition. According to the latest mobile app development trends, biometrics define users’ expectations of how security should function for mobile applications. This allows your consumers to enjoy an additional level of protection for their data and money.
Mobile apps require minimum efforts to search, explore and order desired products or receive services within a few minutes, therefore, providing the best possible shopping experience. The more people engage with your brand, become satisfied with your business and services provided, the more they reciprocate by increasing brand visibility, recommending you to their friends and as a result maximizing profits.
Integrating loyalty programs and personalization tools into the mobile app is an excellent way to establish and maintain a customer community. By sharing applicable promotions, discounts, or bonuses, customers are far more likely to return if they are rewarded for their purchases. Building reciprocated relations with customers leads them to become loyal users and brand advocates.
To get all the aspects of an eCommerce mobile app development, here are some things you must consider before proceeding to the development step:
The general average cost of mobile app development ranges from $40,000 to $150,000. The total depends on the size and complexity of the application. At Pixelgrafia we have the best prices on the market and our projetcs range from US$ 2500 and up.
There’s no doubt that mobile commerce is changing the way consumers shop. From the branding perspective to customer service and marketing, nearly every section of your business will benefit from incorporating a mobile app. Having a mobile app becomes a necessity rather than an option for e-Commerce retailers, if businesses want to stay successful on today's competitive market.
At Pixelgrafía we are specialists in the creation of apps and in many other services for your online business, so do not hesitate to contact us and ask for free, and without any commitment we will advise you on your project.
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